Last Wednesday I went down to a secret location in Soho to experience Nike’s Tech Pack Armoury. I was told it was an immersive showcase of their latest technical innovations. I’ll be honest and say I was expecting a vibey pop up shop, but Nike are the masters of making a product an icon and an experience, so when Tiff text me telling me to hurry because she was kitted out and ready I knew I was in something a bit more exciting.
I arrived and told the security guard that I was there for Nike, and he responded with ‘You must be Polly’. This was no pop up shop but an individually guided experience to get to grips with how Nike see their technical innovations working in the lives of you and me, so I got kitted out in their sneaker boots and jacket and set off on the mini adventure.
The first experience was a blizzard. Tiff and I entered a clear box and with the help of some wind machines soon had a fake blizzard tumbling around us. The point of this was to demonstrate the reliability and warmth of the gear.
The jacket is made with Nike’s Aeroloft – this is 800-fill goose down that delivers amazing insulation with minimal weight, keeping you warm while allowing you to move freely. It also features a durable, water-repellent finish to help keep you dry in rainy weather.
The sneakerboots look as cool as you would expect from a pair of Nike kicks, but are durable, water reistant and designed with reflective visible panels to ensure that you can be seen in the dark. They’re incredibly comfortable and are perfect for wet London weekends, and I can see them being really useful as a pair of apres-ski shoes.
The next experience put the shoes to the test as we walked through water and puddles to see that soggy cold feet are a thing of the past.
Finally, we went into the wind tunnel, armed with a selfie stick, to feel just how protective the incredibly lightweight jacket was – and the resulting video has been cracking me up ever since.
I absolutely loved going round the armoury and was thrilled when Nike gave us a pair of boots and an aeroloft jumpter to take home. The jumper is so ridiculously warm without making you feel stuffy that it hasn’t really left my back since. It’s the sort of pleasurable cosy that makes you understand how a dog feels when it lies on its back and wriggles around on the floor with joy.
I’ll definitely be braving the British winter with Nike this year – they never fail to surprise me with the imagination and style that they bring to function. The full range will be available from November 11.